Challenges for Online Applications in Taiwan
As Internet technologies advance, people's lives have become inseparable from the Internet and related technologies and applications. The advancements have also gradually changed people's lives and consumption habits. Online services and applications can be divided into 11 types, including online service community applications, economic applications, and innovative Internet concepts.
The online service community applications include content media, smart device education applications, and online games. Online service economic applications include e-commerce, sharing economy, and fintech. Innovative Internet concepts include artificial intelligence, self-driving cars, and blockchains. Related applications and brands have been developed for domestic Internet services and applications, but there are fewer applications of innovative Internet concepts.
Social Driven
Content Media
Social Media
Smart Device
E-Learning
Online Gaming
Content Media
Social Media
Smart Device
E-Learning
Online Gaming
Economy Driven
E-Commerce
FinTech
Sharing Economy
E-Commerce
FinTech
Sharing Economy
Innovative Technologies
Artificial Intelligence
Self-Driving Cars
Blockchain
Artificial Intelligence
Self-Driving Cars
Blockchain
Usage Rate
88.5%
Payment Ratio
14.1%
User Profile
The usage of online music, videos, and live broadcast are over 90%, the use rate is in inverse proportion to age.
Content Media Usage & Payment Status
Most Frequently Used Online Video Platforms in Taiwan
In terms of online video platforms, except YouTube, Yahoo TV has the most viewers while Dailymotion has the highest usage time.
Avg. Time per View
Desktop/Laptop
111.2 min
Smartphone
86.1 min
Tablet
84.9 min
TV
114.4 min
Preferred Catedgories
Wearable Device
Wearable Device Usage Rate
35.7%
Interested in Future Use
37.8%
Market share of Wearables Brands
Smart Home
Smart Home Usage Rate
30.9%
Interesting in Future Use
53.0%
Items of Smart Home People Wish to Use
People primarily focus on disaster prevention and anti-theft functions, mainly for convenience. Price and lack of demand are the obstacles.
Disaster prevention and anti-theft
Smart Home Hubs
(locks, etc.)
Family Care
Reason for Using Smart Home
Market share of Smart Home
Usage Rate
14%
User Profile
Online learning services account for only 14% and most users have language learning demands. Users are mostly between 12 to 19 years old.
User Profile
Online learning services account for only 14% and most users have language learning demands. Users are mostly between 12 to 19 years old.
Top Categories of E-Learning
Language
44.8%
Education Materials for Examinations
18.1%
Cooking
14.9%
Usage Rate of Categories by Gender
| Male | Rank | Female | ||
|---|---|---|---|---|
| Language | 37.1% | 1 | Language | 51.6% |
| Education Materials for Examinations | 21.5％ | 2 | Cooking | 24.2% |
| Science and Technology/Programming | 15.7％ | 3 | Education Materials for Examinations | 15.2% |
| Business/Engineering Management | 13.0％ | 4 | Daily life applications | 6.9% |
| Design | 7.1％ | 5 | Medical/Healthcare | 6.4% |
Usage Rate
41.6%
Avg. Weekly Time Spend
11 hours
User Profile
About half of male internet users play online games.
User Profile
Source: Telephone interviews conducted in this research (2018)
Devices
Smartphone
89.8%
Desktop/Laptop
33.8%
Tablet
12.1%
Game Console
2.2%
Usage Rate
64.2%
Sell Online
14.5%
Shop Online
63.9%
Avg. Cost per Month
NTD$2418
User Profile
Female internet users tend to shop online, and male users spend more on online shopping. The items which are bought online most frequent are clothing and accessories.
User Profile
Female internet users tend to shop online, and male users spend more on online shopping. The items which are bought online most frequent are clothing and accessories.
Items Bought Frequently
Clothing, Accessories
45.7%
Kitchenware, Bathroom & Cleaning
25.7%
Food, Beverage, Meal Coupon
21.5%
Market overview of e-commerce brands in Taiwan
Taiwan has diverse e-commerce brands and categories as well as operators in different sectors.
| Operating Model | Definition | Representative Businesses |
|---|---|---|
| B2B | Transactions between businesses | Taiwantrade |
| C2C | Transactions between consumers | Yahoo! Auction, Ruten, Shopee, PChome personal stores |
| B2C | Businesses offer goods or services to consumers | Yahoo! Shopping, Momo Shopping, PChome Shopping/24H |
| B2B2C | Businesses offer goods or services to consumers on online platforms | Yahoo! Mall, momo Mall, PChome Mall, Shopee Mall, Pcone |
| O2O | Use of online marketing to guide customers to offline consumption | 17 Life、Gomaji |
| Operator Type | Representative Businesses |
|---|---|
| Taiwanese e-commerce operators |
|
| Online shopping platforms of foreign companies | Yahoo! Auction, Yahoo! Shopping, Yahoo! Mall, Ruten (Taiwanese and Japanese joint venture), Carousell (Singapore), Shopee (Singapore) |
| Platforms with investment from finance and media operators | momo Shopping, udn Shopping, Treemall, Orenda |
| Platforms operated by retailers with physical stores | ibon mart, Tsann Kuen Quick 3, EcLife Shopping, Carrefour Online Shopping |
| Platforms with investment from telecom operator | Myfone Shopping, friDay Shopping |
Most Visited E-commerce Brands in Taiwan
In terms of PC usage volume on e-commerce websites, Momo Shopping has the highest traffic volume but its performance in various statistics is only average. The most browsed webpages are auction-type websites such as "Yahoo! Kimo Auction" and "Ruten Auction." "Ruten Auction" enjoys the highest revisit rates for Internet users.
| PC Users' Top 10 E-commerce and Retail Websites |
Total Pages Browsed (million pages) |
Average Pages Browsed per Person | Average Visits per Person | |
|---|---|---|---|---|
| 1 | momo Shopping | 75 | 28 | 5.7 |
| 2 | Yahoo! Kimo Auction | 471 | 179 | 5.2 |
| 3 | Ruten Auction | 468 | 179 | 7.0 |
| 4 | PChome* | 118 | 46 | 4.1 |
| 5 | Yahoo! Kimo Shopping | 50 | 20 | 3.1 |
| 6 | Shopee | 85 | 39 | 6.9 |
| 7 | Yahoo Kimo Mall | 60 | 30 | 3.6 |
| 8 | Taobao | 75 | 38 | 4.3 |
| 9 | Books.com | 50 | 28 | 3.0 |
| 10 | PChome Mall | 106 | 81 | 5.5 |
Online Banking
Online Banking Usage Rate
35.6%
Online Banking User Profile
Online Banking User Profile
Frequently-Used Online Banking Services
Fund Transfer
73.4%
Account Inquiries
48.9%
Payment
18.0%
Reason for Using Online Banking
People use online banking for convenience and ease of operations. People who do not use them have information security concerns.
Market Overview of Online Banking
No matter webpages or Apps, CTBC has the highest usage rate on online banking.
| Webpage | Rank | App |
|---|---|---|
| CTBC BANK | 1 | CTBC BANK |
| Cathay United Bank | 2 | E.SUN BANK |
| E.SUN BANK | 3 | E.SUN BANK |
| Chunghwa Post | 4 | Taishin International Bank |
| Taishin International Bank | 5 | Chunghwa Post |
Mobile Payment
Mobile Payment Usage Rate
16.3%
Mobile Payment User Profile
Mobile Payment User Profile
Monthly Mobile Payment
NTD$2993
Mobile Payment Share Amongst All Consumption
36.7%
Avg. Number of Apps Used
1.47
Difficulties in Using Mobile Payment
Market Overview of Mobile Payment
Sharing Economy is well-known but its usage is mostly lower than 20%
Usage Rate
40.1%
Heard of Sharing Economy
85.8%
Categories of Interest
Transportation
54.6%
Services
46.5%
Goods
42.4%
Space
30.4%
Awareness and Usage Rate of Brands
| Category | Brand | Awareness Usage Rate |
Conversion Rate |
|---|---|---|---|
| Transportation Services | Uber | 92.8%
|
25.5％ |
| 23.7%
|
|||
| Vehicle Sharing | Obike | 77.3%
|
16.3％ |
| 12.6%
|
|||
| Zipcar | 46.9%
|
11.1％ | |
| 5.2%
|
|||
| Wemo | 44.7%
|
12.5％ | |
| 5.6%
|
|||
| Online Room Booking | Airbnb | 71.9%
|
27.4％ |
| 19.7%
|
|||
| Delivery Services | foodpanda | 70.6%
|
17.4％ |
| 12.3%
|
|||
| Uber Eats | 61.3%
|
20.1％ | |
| 12.3%
|
|||
| Honestbee | 61.3%
|
16.6％ | |
| 10.2%
|
|||
| Crowdfunding | zeczec | 45.7%
|
14.2％ |
| 6.5%
|
|||
| Flying V | 44.6%
|
14.3％ | |
| 6.4%
|
|||
| WeBackers | 42.6%
|
13.4％ | |
| 5.7%
|
Artificial Intelligence（Artificial Intelligence，簡稱為AI）指電腦系統或機器能具備像人類一樣的思考能力與行為，並做出判斷。相關應用如機器人、人臉/語音辨識、自駕汽車等等。
Artificial intelligence is not widely adopted in Taiwan but nearly 100% of the population has heard of it
Heard of Artificial Intelligence
97.5%
Interesting in Future Use
68.5%
Artificial Intelligence Services Used
Self-Driving Cars又被稱為無人駕駛汽車、無人車，汽車在移動過程中可以感測環境、導航，不需要透過人類直接駕駛。功能諸如：自動巡航控制、自動停車、定速、防撞、警示等等。
Although there are few related applications in Taiwan, self-driving cars are very well-known
Self-Driving Cars
98.0%
Interested in Purchasing
40.6%
Willing to Use
45.3%
Consideration for Purchasing Self-Driving Cars
Consideration for Using Self-Driving Cars
Blockchain（block chain），藉由密碼學串接保護內容的串接交易紀錄，因為難以篡改，所以可以作為數位資產防偽的技術。例如：比特幣就是利用Blockchain技術確保轉帳紀錄正確。
By comparison, the awareness of blockchains is low and applications mainly focus on financial applications.
Heard of Blockchain
47.7%
Own Encrypted Currency
4.4%
Assessment of The Importance of Applications
| Services | Content |
|---|---|
| Medical | Integrate scattered medical information and use encryption technology to allow patients to select authorized recipients. |
| Creation | Use blockchain music release platforms to let musicians publish their works while making profitability and profit sharing rules more transparent. |
| Insurance | Integrate medical records to speed up claim systems. |
| Charity | When using virtual currencies for donations, blockchains allow users to understand the purpose of accounts and improve account transparency. |
| Agriculture | Record agricultural production, transportation, and sales records, improve the credibility of production records, and make agricultural transactions more transparent. |
| Gaming | Encrypt gamers’ personal information and transactions of virtual items to facilitate transactions in an open a secure environment. |
| Finance | Use encryption and transparency of blockchains to protect account transfer records. |
Copyright © 2019 Taiwan Network Information Center
Social Networking Usage Status
User Profile
Both of the usage rate of social networking and instant messaging are high, and the difference of gender and age are small of using instant messaging.
User Profile
Both of the usage rate of social networking and instant messaging are high, and the difference of gender and age are small of using instant messaging.
Usage of Social Networking
80.6%
Usage Rate of SNS Brands
Facebook is the leading brand of social networking, and second one brand is Instagram with main users of aged 20-29.
Social Media Platform Usage Behavior
Internet users mainly browse and click “like” on social media to obtain information.
Usage of Instant Messaging
96.8%
Usage Rate of IM Brands
Almost all internet users use Line, and the use rate of Facebook Messenger stays secondly.
Communication software usage behavior
Communication software is used to send and receive messages and more than half of the users use audio communication.